Advertising and sponsorship policy

Editorial independence

Sponsors cannot buy or alter a ranking, grade, review, score, comparison outcome, methodology decision, or editorial conclusion. Commercial staff and sponsors do not receive authority over accepted data.

Required labeling

• Paid placements are labeled “Advertisement” or “Sponsored.”
• Sponsored links use sponsored and nofollow link attributes where applicable.
• Sponsor units remain visually separate from rankings, calculator controls, warnings, and source evidence.
• A sponsorship does not imply endorsement of an ETF, issuer, broker, or strategy.

Placement limits

Ads will use reserved dimensions to reduce layout shift and will not obscure tables or calculator results. TopETFList will measure performance before and after activation and may remove placements that materially harm usability.

Current status

The application currently contains no active advertising or paid sponsor placement. Any future account application or campaign requires separate approval and updated disclosure.